Superman, Wonder Woman, Batman, and the Avengers: there’s a national obsession with super human greatness. Now Americans can take their love of superheroes to the supermarket.
As part of Stonyfield’s year-long ‘Know Your Food’ campaign, they have launched “Stonyfield Food Superheroes”, a light-hearted and interactive campaign inviting food lovers to transform themselves into Food Superheroes by showing off their powers to support a healthy, sustainable food system through the small actions they take each day. For every Food Superhero profile created, Stonyfield will donate $1 to FoodCorps, a national nonprofit organization that addresses childhood health through food by working directly in schools in limited-resource communities.
In a few fun clicks, visitors to www.iWillKnowMyFood.com can assume a Food Superhero persona with superpowers and names to fit. Kale Crusader or Strawberry Avenger can decide whether she prefers to ‘use food to support the little guy’ or perhaps ‘make healthy food choices in a single bound,’ a few of the choices available. Upload a photo, pop in ‘Shazam’ or ‘Pow’ graphics, and share via social media. Sounds fun, doesn’t it? And it helps a great cause!
The Giveaway: To celebrate and spread the word about this campaign, Stonyfield wants to turn you into Food Superheroes! They are offering a special opportunity for you to win a $50 gift card to Whole Foods Market in order to purchase foods that make you a Stonyfield Food Superhero. They’ll also include a Stonyfield “Food Superhero” cape, a FREE 6oz Stonyfield coupon, and some temporary tattoos!! Complete the instructions on the Rafflecopter form below for your chance to win!